The SODA 2.0 tool is compatible with virtually all Android devices, Techneos says. It also incorporates GPS tracking and photo sharing capabilities.

CEO Dave King (pictured) said: “Market research professionals are becoming increasingly savvy to the role that mobile devices play in their respondents’ lives. Delivered effectively, mobile devices are an appealing way to capture qualitative and quantitative research data at the point of experience, rather than to use another means that relies on a person’s memory.”