Taptica launches mobile ad analytics tool
The tool provides anonymised user behaviour data, including impressions, clicks, conversions, purchases and money spent, as well as demographic data including location, age and gender.
“In a world where audiences are migrating from desktop to mobile in ever-increasing numbers, it’s imperative to track user behaviour in the ‘cookie-less’ environment of mobile devices,” said Sigal Bareket, CEO and co-founder of Taptica. “That’s why we combined a data management platform with a demand side platform to allow our customers to achieve the best possible campaign results in the mobile era.”

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments