Beeck (pictured) has spent more than 20 years in the industry, 18 of which which were with Synovate and its predecessor, Market Equity. In addition, she has served as a board member of non-profit organisation the Future Living Trust for 10 years.

Her experience in research spans financial services, utilities, property, education and sports and leisure marketing.

Marquis Pohla, Metrix Consulting’s managing director, said: “We are thrilled to have Julie on the team. She is one of the most accomplished and successful people in market research in Australia. Julie’s track record in the western Australian market for delivering high quality, actionable research is unmatched.”