He previously ran his own marketing and research consulting business but his background includes stints leading The Nielsen Company’s custom research businesses in Hong Kong and New Zealand, and serving in planning and account director roles at international advertising agencies.

Michael Spedding, Synovate CEO of Geographies, said Martin “has top management and client service skills, and over 25 years of experience in the industry. I’m sure that his proven track record of helping clients using research to make good decisions for their business will serve our clients well.”