NEWS23 August 2010
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS23 August 2010
US— Texas-based Customer Research International and marketing agency PGC Creative have teamed up to offer a syndicated quality of life study to help city leaders identify citizens’ views and priorities and attract new residents and businesses.
Telephone surveys with city residents will be used to create a standardised index measuring factors including growth, economy, leisure, the environment and safety. Results will be used to identify citizens’ preferences and priorities, which can then be used to target spending or interventions, as well as informing marketing efforts to attract people to the city.
“Many cities are turning to professional marketing and research firms because they lack the time and staff to effectively market themselves,” said Sha Embree, CEO of PGC Creative. “As competition increases for new residents and businesses, it becomes clear how much a professional edge can sharpen your image with a consistent, compelling message and put you a step ahead of other cities competing for the same things.”
The firms, both in Austin, Texas, are currently targeting cities in the state but say they are open to extending the research elsewhere in future.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Research Executive – Quant/Qual – Corporate Strategy & Reputation
£28,000–£32,000 + strong benefits
Resources Group
Insight Manager (Client Side) – Not-For-Profit/Sustainability
To £55,000
Spalding Goobey Associates
Research Manager – Quantitative – Consumer, Product and Shopper Experts
£40–50,000 + Bens
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments