Founded in 2018, Sympler employs conversational technology in the direct messaging environments of Snapchat, Instagram, and Facebook Messenger to conduct qualitative research.

Charlotte-headquartered Luquire will use insights surfaced by Sympler to inform ideas for its clients, which include First Citizens Bank and Visit North Carolina.

Luquire president Stephanie Spicer said: “Sympler’s methodology provides our clients with rich, unexpected insights in record time.”

Alexander Kane, co-founder of Sympler, said: “Luquire’s attitude and creativity aligns with our mission to go beyond surface-level answers, revealing a truer understanding of consumers’ beliefs and motivations.”