He joins the firm from SymphonyIRI Group where he led strategic work for major CPG companies and associations, using advanced analytics to provide them with shopper insights.

Neal Heffernan, SVP of behavioural research at Knowledge Networks, said: “David has proven his skills as a top-notch researcher and collaborator, one who is expert at matching a client’s business issues to the right approaches. We are excited to add his versatility and creativity to our CPG/retail team.”