Symphony launches ad measurement business and buys FactorTG
FactorTG has been in business since 1999 and has fielded millions of brand effectiveness surveys for clients in the media, automotive, consumer goods, finance and pharmaceutical sectors.
It is now part of Symphony Advanced Media, which is offering marketers cross-media performance analysis and insights that feed into media allocation and segmentation decisions, with the ultimate goal being to deliver a higher return on investment on ad spend.
SymphonyAM is led by Manish Bhatia, Nielsen’s former president of advanced digital services.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments