NEWS25 July 2012
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
UK— Swift Research has invested £50,000 in building wet rooms in its viewing and testing facility, Innervisions, to observe first-hand how people use health and beauty products.
Each wet room is fitted with individual video cameras and a one way mirror for clients to gain insight through first hand observational research. One has a water meter for researching water usage. In addition, each wet room has a computer directly outside so that consumers can give immediate feedback on their product experience.
The Innervisions centre, based at Swift’s Wetherby headquarters, is already used by firms including Reckitt Benckiser, Procter & Gamble, Takasago, International Flavors & Fragrances and Firmenich.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Research & Insight Manager – Clientside – Education Sector
£35–40,000 + 30 days holiday + good benefits
Resources Group
Research Manager (Qualitative methods) – Retail/Consumer
£40–50,0000 + great benefits + Outstanding development opportunities!
Spalding Goobey Associates
Associate Director – Qualitative Research – Brand, Design and Innovation
£55 – 62,000 + Bens
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Amy
11 years ago
These "wet rooms" sound pretty neat, especially because of the water meters for measuring water usage. However, I think it would still be important to couple such research (in a simulated environment such as this) with in-home observational or ethnographic research when looking into product use and perceptions. There's nothing like talking to people in the real-life context of their own homes. It can be much more authentic.
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
1 Comment
Amy
11 years ago
These "wet rooms" sound pretty neat, especially because of the water meters for measuring water usage. However, I think it would still be important to couple such research (in a simulated environment such as this) with in-home observational or ethnographic research when looking into product use and perceptions. There's nothing like talking to people in the real-life context of their own homes. It can be much more authentic.
Like Reply Report