Swift Research adds wet rooms to Innervisions centre
Each wet room is fitted with individual video cameras and a one way mirror for clients to gain insight through first hand observational research. One has a water meter for researching water usage. In addition, each wet room has a computer directly outside so that consumers can give immediate feedback on their product experience.
The Innervisions centre, based at Swift’s Wetherby headquarters, is already used by firms including Reckitt Benckiser, Procter & Gamble, Takasago, International Flavors & Fragrances and Firmenich.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
1 Comment
Amy
13 years ago
These "wet rooms" sound pretty neat, especially because of the water meters for measuring water usage. However, I think it would still be important to couple such research (in a simulated environment such as this) with in-home observational or ethnographic research when looking into product use and perceptions. There's nothing like talking to people in the real-life context of their own homes. It can be much more authentic.
Like Reply Report