Based in the US, Golub (pictured) will join the company’s leadership team, reporting directly to group chief executive Chris Havemann, and will oversee relationships with proprietary panel owners across five continents. 

Golub, who has prior experience in senior product roles at Nielsen, will lead RealityMine’s panel partner strategy and execution, working closely with proprietary panel owners who deploy RealityMine’s technology to passively capture mobile behavioural data from opted-in consumers. 

Havemann said: “We’re thrilled to welcome Andy to the team. His expertise in building scalable, high-integrity panel ecosystems will be instrumental as we deepen our partnerships globally and continue delivering the behavioural data that powers strategic decision-making for our clients.” 

Golub added: “The company’s commitment to innovation, data integrity, and client impact is impressive.

“I look forward to working with this talented team and our partners around the world to build on that momentum – bringing new value through high-quality panels, scalable data collection and meaningful consumer insights.”