NEWS12 July 2013
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
US — Latino panel SusOpiniones has launched an app for brands to access community insights on the go.
With 57% of Latinos taking up smartphones and 76% more likely to go online through a mobile, SusPing is a qualitative research app that takes brands directly into Latino lives through iPhone and Android smartphones.
Powered by the SusOpiniones Latino panel and the Revelation|Next platform, the app creates custom Latino research communities accessible through both web and mobile with in-the-moment consumer experiences through activity-driven exercises.
The 15 to 50-strong SusPing panelists are recruited from the SusOpiniones panel through several cultural and demographic segments, offering brands a nuanced view of US Latino/Anglo culture duality over three day to two week studies.
SusOpiniones CEO Jaimie Korody said: “We’re excited to offer both brands and Latino consumers a truly intuitive and creative tool for sharing insights. It’s our view that if the research experience is fun for the consumer, better brand insights are gained.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
It is important to recognise and embrace the benefits of working in the market research industry, writes Louise McL… https://t.co/r7qSMTIVKk
Course5 Intelligence secures $28m investment https://t.co/tPodAbFUx1 #mrx #marketresearch
Aspect to launch Manchester viewing facility https://t.co/9ZQBkbPRMN #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Senior PM/ Operations Manager
£30000–40000
Resources Group
Qualitative Research Manager – Leisure, Hospitality & Tourism Clients – Brand Consultancy
£40,000–£45,000 + benefits
Differentology
Market Research Creative Internship – Summer Placement
You will be paid £10.42 per hour
Featured company
RT @researchlive: MRS and MTab partner on training and certification https://t.co/r3ehEDDGRs #mrx #marketresearch
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments