NEWS25 September 2020

SurveyMonkey, Tableau and Axios launch US election hub

Data analytics New business News North America Trends US Election

US – Market research and survey firm SurveyMonkey has launched an election data hub with data analytics platform Tableau and partnered on US election polling analysis with digital media company Axios.

SurveyMonkey HQ

The agreement between the three companies will allow them to explore national and state-level sentiment in the run-up to the US presidential election.

The partnership will draw on survey data from SurveyMonkey, and use data visualisation technology from Tableau to allow voters to access voter sentiment sorted by variables such as location, race and gender.

Reporters from Axios will then provide analysis based on the data, and visitors to the election minisite on Tableau will also be able to run their own analysis.

Jon Cohen, chief research officer at SurveyMonkey, said: “The results of the U.S. presidential election will have worldwide repercussions.

“People everywhere are watching—and SurveyMonkey, Tableau, and Axios are focused on providing the clearest possible picture of the campaign using the latest, most comprehensive data available to help everyone anticipate what’s coming next.”

Steve Schwartz, director of public affairs at Tableau, said: “People are naturally inclined to view elections through their own neighbourhoods, issues, and leaders.

“By visualising polling data and making it easy to explore, anyone can see and understand their community—and the nation—beyond their own experiences and perspectives. It helps us understand the complex issues shaping our jobs, families, and communities in this historic moment.”