SurveyMonkey gets Zoomerang, TrueSample in MarketTools takeover

US— DIY survey software supplier SurveyMonkey is to take over MarketTools’ Zoomerang, ZoomPanel and TrueSample businesses as part of deal with investment firm TPG Capital.

TPG is buying the privately-held business and then transferring the three products – respectively, an online survey app, sample provider and data quality tool – to SurveyMonkey.

In return, TPG gets a minority stake in SurveyMonkey. TPG then plans to retain and expand the remainder of the MarketTools business – its research solutions and CustomerSat arm.

SurveyMonkey already has 9m registered users of its survey creation platform. Zoomerang adds an extra 1.7m survey software customers, while ZoomPanel gives SurveyMonkey 2.5m respondents to add to its own relatively new panel offering, which stood at 350,000 in October – the date of its launch.

The deal also means completed SurveyMonkey surveys can now be validated with TrueSample, which is used by the likes of Procter & Gamble and General Mills and a host of research agencies to to remove fake, duplicate and unengaged respondents from samples.

SurveyMonkey CEO Dave Goldberg (pictured) said: “Our goal is to help people make better decisions with quality data.”

The transaction is expected to close in January. MarketTools was founded in 1997 and is headed by CEO Scott Arnold.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts