The company aims to use AI to target consumers and combines open-ended profiling with semantic search to provide panellists with a smoother experience.

Features of the Enlightn platform includes capturing richer, open-ended profiles that evolve over time, turning survey briefs and screeners into structured targets and delivering eligibility verdicts.

Adrien Vermeirsch (pictured), founder and chief executive at Enlightn, said: “We see this as more than a product launch – it’s a call to action.

“By listening more carefully to real respondents, we can give them a fairer, more engaging experience while helping providers boost completes, reduce churn and make every panellist worth more.”