The Atlanta-based firm, which is owned by CEO Ventures, provides sample for b2b surveys using a database of 46 million business decision-makers in the US.

It also provides services such as paid-for teleconferences on a variety of business topics, allowing it to maintain a network of executives who are engaged and willing to share their views in surveys.

Wise, who replaces Erick Moore, will oversee sales and marketing and explore opportunities for development of new products and services.

Before joining Survey Executives she spent five years as vice president of market strategy for CSM Research and five years as director of strategy for “a leading targeted marketing agency”.

Michael Price, general manager of CEO Ventures, said: “We welcome Donna to to our executive team and feel that she has the strengths needed to successfully lead the firm.”

Survey Executives was founded in 2005 and works with clients including Gartner, Forrester, IBM, Intel and Hewlett Packard.