NEWS30 March 2020

Survation appoints new directors

News People Public Sector UK

UK – Polling and market research agency, Survation, has hired Madhur Mehra as director of research and Carl Shoben as director of strategic communications.

Mehra (pictured) was most recently senior director at Ipsos Mori and has also been head of consumer insights for Nielsen and worked at Kantar. Before coming to the UK, he worked in India for NFO and GfK Mode.

Shoben is a communications and strategy specialist. He spent 15 years at the NHS leading change, public health campaigns and crisis communications and has also worked at Downing Street as a special adviser.

Both have been working on Covid-19 related projects in the past week since they joined Survation. They have focused on what they can do to support business and organisations understand the needs of their workers and customers and design communications plans for business continuity and staff well being.

Survation chief executive and founder Damian Lyons Lowe, said: “Given the unprecedented challenge facing the UK’s businesses, workers, vulnerable groups and society as a whole at the current time, we are very fortunate to have assembled such an experienced leadership team. This is of course an important time for research organisations who are trusted sources of opinion based statistics and data but what is more important is that genuine insight is gained from that data to help direct actionable strategic decisions.”

@RESEARCH LIVE

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