NEWS9 February 2016
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS9 February 2016
US — Doritos created delight and controversy in equal measure with its Super Bowl 50 ad offerings, according to analysis.
According to BrainJuicer, which, in partnership with ZappiStore, tested the Super Bowl ads using its System 1 test for emotional impact, identified the Doritos Dogs ad as the most emotional of the night. According to analysis from Carat, another Doritos ad shown during the event – Ultrasound – created the most noise (with over 163,000 tweets and 8.7 million YouTube views). However, many people had taken to social media to slam the controversial ad – which featured a woman giving birth – as being in poor taste.
"The Super Bowl is the pinnacle of competition in football and in brand advertising," said BrainJuicer’s president, the Americas, Alex Hunt. "We were excited to see a very strong showing of brands pulling out the stops this year to do highly effective, brand-building emotional advertising. Doritos ‘Doritos Dogs’ is an example of the best of brands striving to make consumers feel something, which translates to long term brand growth.
"Humour translates to happiness, the most powerful of emotions in advertising. We are thrilled to be able to validate overnight, thanks to ZappiStore, that this is the real Game Day winner."
The rest of the ads tested can be found here.
According to figures from Nielsen, the telecast of Super Bowl 50 on CBS drew an average audience of about 111.9 million viewers and generated 16.9 million tweets.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
In a new series exploring how research leaders manage work and life, Research Live hears from Guy Goodwin, chief ex… https://t.co/zuqLKnAyJ3
With the beginning of a new year, it is time to dust off the reading list. Marie Hense of @TolunaCorporate recommen… https://t.co/Nbb8PUbqtj
Ipsos India reshuffles marketing and operations teams https://t.co/hgscr5zKWv #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Research/Insight Executive (Client Side) – Not-For-Profit/Sustainability
£32,000
Resources Group
Quant / Qual Insights specialist (akin to RM/AD) –Comms/NPD/Brand
£50,000–£60,000 + Excellent Benefits
Hasson Associates
Associate Director – Mixed Methods, Public Sector (Scotland)
£40000–45000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Related Articles
@TweetMRS #inclusion Pledge: https://t.co/sB30M7Bfsh The pledge has already been signed by 94 companies . But we… https://t.co/LjmQPASCtk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments