The new platform will help improve access for client agencies and businesses to consumer intelligence.

A new website and strapline – ‘see past the now’ – have also been released as part of the rebrand, and the changes follow Rennie’s hiring earlier this year, replacing the now executive chairman Marc Worth.

Stylus worked with Re Design, part of the M&C Saatchi Group, on its new brand strategy, and Matter Of Form helped create the new platform.

Rennie (pictured) said: “Our new brand and completely rebuilt platform demonstrate our intent to align more closely with the needs of our members.

“Like every business today, we must evolve to keep up with the pace of change. For Stylus, that means equipping our members with the right information at the right time, delivered in the most relevant way.”