NEWS4 August 2022

Stylus launches improved consumer intelligence platform

New business News UK

UK – Trends and insights company Stylus has launched a new members’ platform as part of a wider brand refresh following the appointment of Victoria Rennie as chief executive.

Victoria Rennie

The new platform will help improve access for client agencies and businesses to consumer intelligence.

A new website and strapline – ‘see past the now’ – have also been released as part of the rebrand, and the changes follow Rennie’s hiring earlier this year, replacing the now executive chairman Marc Worth.

Stylus worked with Re Design, part of the M&C Saatchi Group, on its new brand strategy, and Matter Of Form helped create the new platform.

Rennie (pictured) said: “Our new brand and completely rebuilt platform demonstrate our intent to align more closely with the needs of our members.

“Like every business today, we must evolve to keep up with the pace of change. For Stylus, that means equipping our members with the right information at the right time, delivered in the most relevant way.”