Strat7 acquires Jigsaw Research

UK – London-based insight group Strat7 has acquired Jigsaw Research, which provides quantitative and qualitative research services across sectors that include financial services, technology, media and telecoms, the public sector and retail.

Two jigsaw pieces made up of human beings

The deal is Strat7’s third in the past two years, following the acquisition of insight consultancy Incite nearly a year ago, and cultural trend specialist Crowd DNA in November 2020.

In a statement, Strat7 said that it was already working with Jigsaw Research to use the latter’s WhatsApp interface in ex-plor, Researchbods’ insight community platform.

Commenting on the acquisition, Strat7 chief executive Barrie Brien said: “As an ambitious, fast-growing, tech-enabled strategic insights group, we're always looking out for exciting, innovative companies to join us. Jigsaw fits the bill perfectly.

“The quality of the team’s thinking, their creative approaches and their superb client service means they have built a highly trusted and respected brand. This is reflected in excellent client retention levels, strong growth profile and numerous prestigious awards (including the Market Research Society’s Global Agency of the Year).

“Like Strat7, their approach is also underpinned by a culture of innovation. With the Jigsaw team delivering research projects in more than 50 countries across multiple sectors, the partnership continues to boost our presence in several industries and geographies around the globe.”

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