Storey joins Zaicom Research Plus as director

Storey joins the firm after 18 months with YouGov as research director and a stint as market research director for Synovate South Korea in 2009. Prior to his time with the agencies, he was a marketing director for a number of FMCG companies including Bakkavör Group, Novartis Consumer Health and Boots Healthcare.

At Zaicom, Storey will lead the research group in Zaicom International and integrate it with the company’s regulatory affairs and marketing and communication teams.