Starcount launches Consumer Insight Series

The series provides social intelligence with a view to helping brands improve their marketing and increase their appeal to consumers. 

The Consumer Insight Series is based on the analysis of online interactions between 800m people and over 600,000 online influencers. The resulting connections led to Starcount categorising the ‘brand love’ of a social audience. 

The insights will cover a range of sectors, including women’s fashion, automotive, gaming, beauty, finance, media and grooming. They will be comprised of:

• Brand relevance ranking (an online, free-to-view resource that reveals the most relevant brands to the individual consumer segments within a specific industry sector)
• Consumer segment insights (a series of paid-for reports providing analysis on the likes and interests of each individual consumer segment within an industry sector)

“It is now possible to move beyond traditional demographic profiling and explore new dimensions of consumer data," said Clive Humby, chief data scientist at Starcount. "Consumers can no longer be pigeon-holed based simply on their age, gender and purchase history. At Starcount, we’ve taken a wealth of social media data and applied our own advanced methodology to produce a more detailed picture of consumers’ wants and needs.

"By working with some of the world’s largest brands and retailers, we’ve developed a system that gives our clients a far broader understanding of the customers they want to reach."