NEWS11 March 2014
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
UK — St Ives Group has reported a 50% increase in revenue in its marketing services division for the 26 weeks ended 31 January.
Its half-year results showed underlying group revenue up 2% to £164.8m, while marketing services revenue hit £46.7m – helped in part by the research and consultancy business Incite, which was acquired by St Ives in 2012.
St Ives said both of its consultancy business, Pragma and Incite, delivered revenue growth. “Although,” it said, “our investment in people and overseas offices has had a short-term negative effect on margin. This is in line with our strategic plans and we are very pleased with progress to date.”
Marketing services generated 35% of St Ives’ underlying group operating profit. Underlying profit before tax was up 13.1% to £12.9m.
Other companies in the St Ives Group include Occam, Response One, Amaze and Branded3.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Models are used throughout society and within the marketing industry to simplify complex processes and ideas. Sam S… https://t.co/K2oLrBnSVa
Tech firms' global ad spend rises https://t.co/8OwfatKSQh #mrx #marketresearch
Consumer confidence hits historical low https://t.co/Bd3vQvhhwZ #mrx #marketresearch
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Come on @rugby_quins let’s try & bring the A game for the 2nd half ! https://t.co/GIuI4IAoJh
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments