SSI taps Experian tool to segment sample by financial behaviour
FFS segments the UK population into 93 individual behavioural types, which are aggregated to 50 household types and 14 household groups, helping SSI to distinguish the financial behaviour of all adults and households in the UK. Behaviour can be segmented according to a person or household’s net worth, equity, investments, indebtedness, credit risk or attitudes.
Chris Watson, SSI UK managing director, said: “We understand that with constant changes in consumer behaviour, companies need access to a wide range of information. We provide our clients with the people they need for their research, carefully segmented through FSS.”

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments