NEWS19 March 2013

SSI partners with Nectar on new survey panel


UK — Survey sampling firm SSI has partnered with customer loyalty programme Nectar to build an opt-in panel of Nectar members willing to take part in surveys.

Members will get additional Nectar points for completing surveys, while brands will be able to target respondents based on “hundreds” of product usage and lifestyle attributes, said SSI.

Chris Watson, SSI UK managing director, said: “This is the ideal solution for companies who need opinions they can trust from the targeted populations they most need to reach.”