NEWS24 September 2012

Sainsbury’s teams with Nectar owner for marketing services JV

Data analytics UK

UK— Supermarket chain Sainsbury’s is working with Aimia, the owner of the Nectar loyalty card programme, to use Nectar data to design and implement marketing programmes for FMCG suppliers.


The joint venture company Insight 2 Communication (I2C) will work with brand owners to help them target special offers and advertisements through Sainsbury’s communication channels, including in-store and car park advertising, product sampling, coupons and direct mailings.

Aimia’s David Buckingham, UK general manager of intelligent shopper solutions (ISS), has been appointed chief executive of I2C, reporting in to a board comprising Sainsbury’s commercial director Mike Coupe, group development director Luke Jensen, Aimia’s EMEA president David Johnston and ISS managing director Peter Gleason.