SSI and FidMe create loyalty rewards programme

It gives French-based FidMe users the chance to earn points by taking part in mobile surveys and for SSI to expand its mobile panel members in Europe.

Users will earn 250 FidMe points when they complete their first survey and additional points for further survey completion.

FidMe was developed by Snapp’ SAS and has members in more than 80 countries.

This is the first time SSI has worked with a mobile loyalty wallet business.

Laurent Bourgitteau-Guiard, general manager and co-founder of FidMe, said:  “It’s the first time we’ve teamed with a company that facilitates market research for consumer and business-to-business products and services.”