NEWS31 January 2011
US— Former SPSS chief information officer Ronald Markham has joined Millward Brown with a remit to lead the advertising research agency into “the next frontier” of the internet, mobile computing and social media.
Markham, as CIO, will report in to chief executive Eileen Campbell. Prior to SPSS, he held similar roles at Comdisco and GE Capital Rail Service.
He said: “I am delighted to be joining Millward Brown at this time, helping to harness emerging technologies in a way that will fundamentally transform the effectiveness, velocity, and visual excitement of the insights generated.”
Markham will take a seat on the company’s global board, alongside which now sits a new client advisory board consisting of the firm’s regional CEOs, its global executives and senior members of its client services team.
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