NEWS26 August 2010
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US— Online ad network Specific Media has become the latest company to be sued over its alleged use of Flash cookies to track web users’ browsing habits without permission.
Different plaintiffs are named in the complaint, but their counsel is the same as those acting for plaintiffs in actions brought against web audience measurement firm Quantcast and ad widget company Clearspring.
Like the Quantcast and Clearspring complaints, Specific Media is accused of using Flash cookies – technically known as Flash local shared objects – to collect personally identifying information without permission, and to use those Flash cookies to respawn browser, or HTML, cookies that had been deleted by users.
None of the three companies have officially responded to the complaints yet, though Clearspring defended itself against a number of the claims in a blog post last week.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
"If it doesn’t link to a business question, ask yourself why you are doing it. It’s about taking a pause." Reckitt… https://t.co/uNI5juP6zg
Kada Research expands management team https://t.co/tawopVAa6P #mrx #marketresearch
Map launched to pinpoint how parliaments access research https://t.co/J5ECulR1Kc #mrx #marketresearch
Related Articles
#costofliving: Testing the resilience of the global #consumer 23 Feb 2023 11am-12pm #professional #webinar… https://t.co/p74bKIWr4S
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments