NEWS26 August 2010

Specific Media hit with Flash cookie suit

Legal North America

US— Online ad network Specific Media has become the latest company to be sued over its alleged use of Flash cookies to track web users’ browsing habits without permission.

Different plaintiffs are named in the complaint, but their counsel is the same as those acting for plaintiffs in actions brought against web audience measurement firm Quantcast and ad widget company Clearspring.

Like the Quantcast and Clearspring complaints, Specific Media is accused of using Flash cookies – technically known as Flash local shared objects – to collect personally identifying information without permission, and to use those Flash cookies to respawn browser, or HTML, cookies that had been deleted by users.

None of the three companies have officially responded to the complaints yet, though Clearspring defended itself against a number of the claims in a blog post last week.