NEWS21 May 2015
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
GERMANY — WPP CEO Sir Martin Sorrell has said that the advertising industry should “push back” against legislators’ drive to limit the use of consumer data.
Sorrell was speaking at the Interact 2015 conference in Berlin, and said that public concerns about digital security and online fraud were often being confused with the legitimate use of anonymised data by communications agencies.
Talking about his expectation for legislators to seek curbs on the way third party data can be used, he was quoted by Warc as saying: “We want as much flexibility as possible in using it. The odds are, and I’d be prepared to put money on it, legislators being willing to be more active (on data protection). If we think it’s wrong, we have to push back on it in a more active way.”
“If you managed to remove concerns about security, like Wikileaks, Julian Assange and the NSA,” he went on, “cybercrime and all of that sort of stuff … if we solve the security issue, which may be impossible, we solve the privacy issue.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
It is important to recognise and embrace the benefits of working in the market research industry, writes Louise McL… https://t.co/r7qSMTIVKk
Course5 Intelligence secures $28m investment https://t.co/tPodAbFUx1 #mrx #marketresearch
Aspect to launch Manchester viewing facility https://t.co/9ZQBkbPRMN #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Head of Qual
£70000–85000
Hasson Associates
Qualitative Research Director- 3mth Contract
£400–400 per day
Resources Group
Senior Strategist/Research Manager – International Insight Agency
c. £50,000
RT @researchlive: MRS and MTab partner on training and certification https://t.co/r3ehEDDGRs #mrx #marketresearch
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments