The round was led by technology and marketing entrepreneurs Stephen Bullock and Chris Underhill, who will join SocialBro’s board as a result. The funding adds to the seed funding it received from startup incubator SeedCamp last year.

The London company says it will use the new capital for building its marketing and business development teams, as well as to develop its SocialBro cloud service. The company currently has partnerships with HootSuite, Kred, PeerIndex and Buffer, and wants to forge partnerships with more “key players” in social media.

SocialBro works by letting users analyse the characteristics of their Twitter communities and use this intelligence to drive marketing strategy. The company claims its app has been used by over 140,000 users from 70 countries since its launch in 2010. Companies included as customers on its website include Coca-Cola, T-Mobile, Volkswagen, Dell, Samsung and McDonald’s.