The official Twitter and Facebook partner, which launched around three years ago in the US, helps brands, media and agencies build social experiences into their marketing and advertising campaigns. Its software aggregates, filters and re-displays content from any social network to any digital property with a view to creating real-time consumer engagement.

Mass Relevance has already named the Brit Awards, Manchester City FC, ITV and Channel 4 as UK clients.

“We are delighted to officially launch Mass Relevance in the UK, as we see great opportunity for our platform to help sports organisations, entertainment providers, media companies, retailers, brands and many others better connect with savvy UK consumers,” said Sam Decker, co-founder and CEO of Mass Relevance (pictured). “Our growing London-based team is already working with UK clients to maximise their digital marketing budgets, particularly as they put more resources towards social TV, social content and other evolving marketing strategies.”

More information on Mass Relevance can be found here.