Social Research

Social Research examined how leading authorities, voluntary organisations and brands are using a compelling mix of innovative and traditional market research techniques to get closer to their customers.We heard how Web 2.0 and new engagement tactics are revealing previously hidden insights. Discovered why social research techniques are becoming common currency in the commercial world for researchers who want to benchmark the true value of brands in 2010 and beyond.

Social Research examined how leading authorities, voluntary organisations and brands are using a compelling mix of innovative and traditional market research techniques to get closer to their customers.

We heard how Web 2.0 and new engagement tactics are revealing previously hidden insights. Discovered why social research techniques are becoming common currency in the commercial world for researchers who want to benchmark the true value of brands in 2010 and beyond.

View selected conference videos here

Charles Leadbeater Ideas generator, independent writer and adviser

Strategies to reach and motivate large sections of the population

Video:

Charles Leadbeater

Jonathan Arthurs, Research Consultant, COI

Enabling the voice of the citizen in communications development

Video:

Jonathan Arthurs

Naomi Jones, Research Director, Qualitative Research Unit, National Centre for Social Research and Nick Ockenden, Acting Director, Institute for Volunteering Research (IVR)

Balancing innovation and new methodology with traditional approaches:
The NatCen-led formative evaluation of v

Video:

Nick Okenden

Download conference presentations here

Charles Leadbeater, Ideas Generator, Independent Writer and Advisor

Strategies to reach and motivate large sections ofthe population

Emily Gray, Research Director and Head of Central Government Research, Ipsos MORI Social Research Institute

How is society changing in 2010? Realigning market research tools, methods and approaches

Polly Hollings, Associate Director, GfK NOP Social Research and Jodie Smith, Senior Research Officer, Department for Children Schools and Families

Rules of engagement in social research: Creating a space for youth involvement

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts