NEWS3 September 2010

Social Research

Social Research examined how leading authorities, voluntary organisations and brands are using a compelling mix of innovative and traditional market research techniques to get closer to their customers.We heard how Web 2.0 and new engagement tactics are revealing previously hidden insights. Discovered why social research techniques are becoming common currency in the commercial world for researchers who want to benchmark the true value of brands in 2010 and beyond.

Social Research examined how leading authorities, voluntary organisations and brands are using a compelling mix of innovative and traditional market research techniques to get closer to their customers.

We heard how Web 2.0 and new engagement tactics are revealing previously hidden insights. Discovered why social research techniques are becoming common currency in the commercial world for researchers who want to benchmark the true value of brands in 2010 and beyond.

View selected conference videos here

Charles Leadbeater Ideas generator, independent writer and adviser

Strategies to reach and motivate large sections of the population

Video:

Charles Leadbeater

Jonathan Arthurs, Research Consultant, COI

Enabling the voice of the citizen in communications development

Video:

Jonathan Arthurs

Naomi Jones, Research Director, Qualitative Research Unit, National Centre for Social Research and Nick Ockenden, Acting Director, Institute for Volunteering Research (IVR)

Balancing innovation and new methodology with traditional approaches:
The NatCen-led formative evaluation of v

Video:

Nick Okenden

Download conference presentations here

Alex Batchelor, Chief Opertaing Officer, BrainJuicer

From Me to We Research: New ways to combine Web 2.0 and our behaviour as social animals to gain fresh insight and inspiration

Charles Leadbeater, Ideas Generator, Independent Writer and Advisor

Strategies to reach and motivate large sections ofthe population

Emily Gray, Research Director and Head of Central Government Research, Ipsos MORI Social Research Institute

How is society changing in 2010? Realigning market research tools, methods and approaches

Polly Hollings, Associate Director, GfK NOP Social Research and Jodie Smith, Senior Research Officer, Department for Children Schools and Families

Rules of engagement in social research: Creating a space for youth involvement

@RESEARCH LIVE

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