NEWS3 September 2010
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NEWS3 September 2010
Social Research examined how leading authorities, voluntary organisations and brands are using a compelling mix of innovative and traditional market research techniques to get closer to their customers.We heard how Web 2.0 and new engagement tactics are revealing previously hidden insights. Discovered why social research techniques are becoming common currency in the commercial world for researchers who want to benchmark the true value of brands in 2010 and beyond.
Social Research examined how leading authorities, voluntary organisations and brands are using a compelling mix of innovative and traditional market research techniques to get closer to their customers.
We heard how Web 2.0 and new engagement tactics are revealing previously hidden insights. Discovered why social research techniques are becoming common currency in the commercial world for researchers who want to benchmark the true value of brands in 2010 and beyond.
Strategies to reach and motivate large sections of the population
Charles Leadbeater
Enabling the voice of the citizen in communications development
Jonathan Arthurs
Balancing innovation and new methodology with traditional approaches:
The NatCen-led formative evaluation of v
Nick Okenden
Strategies to reach and motivate large sections ofthe population
How is society changing in 2010? Realigning market research tools, methods and approaches
Rules of engagement in social research: Creating a space for youth involvement
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