Social Research
Social Research examined how leading authorities, voluntary organisations and brands are using a compelling mix of innovative and traditional market research techniques to get closer to their customers.
We heard how Web 2.0 and new engagement tactics are revealing previously hidden insights. Discovered why social research techniques are becoming common currency in the commercial world for researchers who want to benchmark the true value of brands in 2010 and beyond.
View selected conference videos here
Charles Leadbeater Ideas generator, independent writer and adviser
Strategies to reach and motivate large sections of the population
Video:
Charles Leadbeater
Jonathan Arthurs, Research Consultant, COI
Enabling the voice of the citizen in communications development
Video:
Jonathan Arthurs
Naomi Jones, Research Director, Qualitative Research Unit, National Centre for Social Research and Nick Ockenden, Acting Director, Institute for Volunteering Research (IVR)
Balancing innovation and new methodology with traditional approaches:
The NatCen-led formative evaluation of v
Video:
Nick Okenden
Download conference presentations here
Alex Batchelor, Chief Opertaing Officer, BrainJuicer
Charles Leadbeater, Ideas Generator, Independent Writer and Advisor
Strategies to reach and motivate large sections ofthe population
Emily Gray, Research Director and Head of Central Government Research, Ipsos MORI Social Research Institute
How is society changing in 2010? Realigning market research tools, methods and approaches
Polly Hollings, Associate Director, GfK NOP Social Research and Jodie Smith, Senior Research Officer, Department for Children Schools and Families
Rules of engagement in social research: Creating a space for youth involvement

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