Snowplow allows users to track, contextualise, validate and model customers’ behaviour across digital platforms, and runs as a ‘private software-as-a-system’.

As well as overseas expansion, the Series A2 funding will help Snowplow speed up product development and support its open-source users worldwide.

The funding round was led by technology investor Stalantic Bridge, with participation from existing Series A investor MMC Ventures.

Alex Dean (pictured), chief executive and co-founder of Snowplow, said: “Having maintained our growth curve through last year, we are excited to accelerate our global expansion with this new funding from Atlantic Bridge and MMC.”