SMI updates mobile eye tracking with automated analysis
The company’s new Automated Semantic Gaze Mapping Technology (ASGM) is an extension to its existing BeGaze analytical software platform. The tool automatically maps data from mobile eye tracking videos created with SMI’s eye tracking glasses.
According to the announcement, ASGM allows for a processing time of below one day, irrespective of the study size. Quantitative analysis can be done in BeGaze or after export in MS Excel, Matlab, R or other analytical software.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments