NEWS28 October 2015

SMI updates mobile eye tracking with automated analysis

Europe Mobile News Technology

GERMANY — SMI has developed an automated analysis solution for mobile eye tracking data, based on computer vision algorithms.

The company’s new Automated Semantic Gaze Mapping Technology (ASGM) is an extension to its existing BeGaze analytical software platform. The tool automatically maps data from mobile eye tracking videos created with SMI’s eye tracking glasses.

According to the announcement, ASGM allows for a processing time of below one day, irrespective of the study size. Quantitative analysis can be done in BeGaze or after export in MS Excel, Matlab, R or other analytical software.