NEWS21 September 2011

Six agencies form shopper insights network

M&A North America

US— A group of six marketing strategy and research agencies have clubbed together to cross-sell shopper insight services.

The Mindtap Insight Network is made up of BIGresearch, DL Ryan Companies, GfK Interscope, RetailNet Group, SmartRevenue and Spire, and together the firms specialise in shopper tracking, data card analysis, qual and quant research and services for Hispanic retailers.

DL Ryan COO Paul Kramer said: “Many CPG companies cannot keep up with the speed at which shopper marketing is evolving, and often go to five or six vendors to get research and data for effective shopper insights. Which is where Mindtap comes in.”

Clients who sign up with the network will be assigned a strategist who will examine their business requirements and then pick appropriate services from member companies.