NEWS15 January 2016

SIS launches Integrated Research unit

News North America

US – Market research company SIS International Research is creating an Integrated Research unit to bring together traditional research methods with sensory ones such as eye tracking.

The company said that by combining sensory, behavioural and traditional methods, it could provide greater insights and use visceral diagnostic tools to better help brands.

Ruth Stanat, president of SIS International Research, said: “As consumers are bombarded with multi-sensory, interactive brand communications, the ability to garner emotion and create a memorable experience is critical to understanding and influencing behaviour.  Brands have less time to engage, communicate and drive action. Our Integrated Research team helps companies gain a full view of their business landscape.”

Joe Messina has been appointed as research director in it’s the new integrated team.