The company said that by combining sensory, behavioural and traditional methods, it could provide greater insights and use visceral diagnostic tools to better help brands.

Ruth Stanat, president of SIS International Research, said: “As consumers are bombarded with multi-sensory, interactive brand communications, the ability to garner emotion and create a memorable experience is critical to understanding and influencing behaviour.  Brands have less time to engage, communicate and drive action. Our Integrated Research team helps companies gain a full view of their business landscape.”

Joe Messina has been appointed as research director in it’s the new integrated team.