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NEWS21 December 2009

SIS and Brandtology partner for online buzz tracking

North America Technology

US— SIS International Research and online buzz tracking agency Brandtology have joined forces to track sentiment and conversations on social networking websites and blogs.

The service will analyse online chatter in different languages through a mixture of computer and human analysis in real-time and clients will be given daily and monthly summaries from Brandtology’s team of social media analysts.

SIS president Ruth Stanat (pictured) said: “The partnership with Brandtology gives managers feedback in real-time to identify opportunities and negative feedback, especially in emerging markets. This insight is crucial in today’s turbulent business climate where one angry stakeholder can literally cause millions in dollar losses. With the technology, companies can not only combat negative feedback, but also jump on market opportunities faster than competitors.”

The duo said that they teamed up because of their clients’ “growing need” to combat negative online feedback, encourage positive feedback and keep tabs on competitors.

@RESEARCH LIVE

1 Comment

10 years ago

Congratulations Ruth! it is indeed a great venture! All the best for that! What all markets would this be relevant t right now? Regards

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