The service will analyse online chatter in different languages through a mixture of computer and human analysis in real-time and clients will be given daily and monthly summaries from Brandtology’s team of social media analysts.

SIS president Ruth Stanat (pictured) said: “The partnership with Brandtology gives managers feedback in real-time to identify opportunities and negative feedback, especially in emerging markets. This insight is crucial in today’s turbulent business climate where one angry stakeholder can literally cause millions in dollar losses. With the technology, companies can not only combat negative feedback, but also jump on market opportunities faster than competitors.”

The duo said that they teamed up because of their clients’ “growing need” to combat negative online feedback, encourage positive feedback and keep tabs on competitors.