NEWS21 December 2009
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
US— SIS International Research and online buzz tracking agency Brandtology have joined forces to track sentiment and conversations on social networking websites and blogs.
The service will analyse online chatter in different languages through a mixture of computer and human analysis in real-time and clients will be given daily and monthly summaries from Brandtology’s team of social media analysts.
SIS president Ruth Stanat (pictured) said: “The partnership with Brandtology gives managers feedback in real-time to identify opportunities and negative feedback, especially in emerging markets. This insight is crucial in today’s turbulent business climate where one angry stakeholder can literally cause millions in dollar losses. With the technology, companies can not only combat negative feedback, but also jump on market opportunities faster than competitors.”
The duo said that they teamed up because of their clients’ “growing need” to combat negative online feedback, encourage positive feedback and keep tabs on competitors.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
If the status quo for buying research does not work, what are the alternatives? Jack Miles examines some of the ide… https://t.co/mVoEiK5Yma
Forty1 designs behavioural tool for employee experience https://t.co/0mE35zMpJP #mrx #marketresearch
Consumer confidence rises but personal finance outlook stagnates https://t.co/w2soSOAKSG #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Senior Research Executive – Consumer – Technology led insights Group
£26,000–£30,000 + Benefits
Hasson Associates
Commercial Director
£80000–90000
Hasson Associates
Senior Insight Consultant, Financial Services
£36000–44000
Featured company
And mentoring .. don’t forget the mentoring https://t.co/mteLIw5j1F
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
1 Comment
Neeharika Nandyal
13 years ago
Congratulations Ruth! it is indeed a great venture! All the best for that! What all markets would this be relevant t right now? Regards
Like Reply Report