NEWS13 May 2011
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US— TV ad targeting and measurement firm Simulmedia has landed $9.25m in additional financing from existing investors, with the cash earmarked for building out the company’s ad data platform and ad sales team.
Simulmedia uses set-top box viewing data to match programme audiences with appropriate advertising and also analyses the effectiveness of campaigns.
The company has raised more than $20m since it was launched in 2008 by CEO Dave Morgan, the founder of online advertising firm Tacoda.
Its data partners include Tivo and earlier this year it forged a strategic alliance with the Mediabrands-owned insight and forecasting agency Magnaglobal tp produce ongoing research, case studies and recommendations focusing on audience-based targeting.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The @TweetMRS #ResearchInside campaign is highlighting and celebrating the impact of research This case study out… https://t.co/AYCBS4puBm
Kantar buys Danish shopper data business https://t.co/xqlrl4lN18 #mrx #marketresearch
See and Sherbert enter partnership https://t.co/d3c9pPiz14 #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Chief Delivery Officer, consumer insight agency
£120000–150000
Resources Group
Senior Project Manager (Qualitative) – International Field Market Research Consultancy
c. £40,000
Resources Group
Qual / Quant Research Exec – Insight and Strategy Consulting
up to circa £33,000 + Benefits + Bonus + Flex working
One of our sponsors, @indeemo, takes the stage today at the CX | UX | MR Conference with City Football Group to tal… https://t.co/is4gipaRYm
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments