NEWS2 July 2012
US— Targeted advertising provider Simulmedia has arranged to license several of Nielsen and GfK MRI’s research products, including Nielsen’s national All Minute Respondent Level television ratings data and the Nielsen TV/GfK MRI Data Fusion.
Simulmedia plans to use the Nielsen TV/GfK MRI Data Fusion product in particular to grow its client base beyond promotional advertisers. The data allows for targeting of TV audiences based on viewers’ attitudes and product preferences, not just demographics.
Dave Morgan, Simulmedia’s founder and CEO (pictured), said: “This is the beginning of audience buying on TV and not just buying individual shows as proxies for people.”
The world's leading job site for research and insight
Resources Group
Data Analyst – Specialist Market Research Group
To £35,000
Spalding Goobey Associates
Associate Director – Qualitative Research – Brand, Design and Innovation
£55 – 62,000 + Bens
Spalding Goobey Associates
Associate Director – Quantitative Research – Make an impact in this fast growing team
£45,000 – 55,000 + bens
© Copyright 2023 Research Live
0 Comments