Simulmedia agrees new licencing deals with Nielsen and GfK
Simulmedia plans to use the Nielsen TV/GfK MRI Data Fusion product in particular to grow its client base beyond promotional advertisers. The data allows for targeting of TV audiences based on viewers’ attitudes and product preferences, not just demographics.
Dave Morgan, Simulmedia’s founder and CEO (pictured), said: “This is the beginning of audience buying on TV and not just buying individual shows as proxies for people.”
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