NEWS27 May 2014
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Insight & Strategy
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NEWS27 May 2014
UK — Silver surfers are just as digitally confident as younger generations, according to new research by digital performance marketers iProspect.
The study, The Ageless Internet: From Silver Surfers to Golden Geeks, was based on an online panel of around 1,000 UK consumers over 30. It sought to compare technology and media attitudes between 30-49 year olds and those of 50-59, 60-69 and 70+.
It revealed that confidence in technology and internet usage was just as high among those over 50 as those younger. Key findings included:
“A patronising approach to older generations needs to be put to rest,” said Chris Whitelaw, CEO of iProspect. “50+ feel they are just as confident and as digitally savvy as younger generations.
“All too often 50+ are lumped together in an all-inclusive category but the research has identified key differences between those in their 50s, 60s and 70s, which cannot be ignored when engaging these distinct groups.”
For more information on the study, go to the iProspect website.
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John Grono
8 years ago | 1 like
Shock, horror. You conduct a survey online that includes those 70+ and find that they are confident being online. Duh! The results need to be interpreted not as the 'population' but along the lines of "92% of over 70s online see age as no barrier to using the internet" and so on.
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The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
1 Comment
John Grono
8 years ago | 1 like
Shock, horror. You conduct a survey online that includes those 70+ and find that they are confident being online. Duh! The results need to be interpreted not as the 'population' but along the lines of "92% of over 70s online see age as no barrier to using the internet" and so on.
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