NEWS6 February 2012

ShopperTrak’s COO to head Europe business

People UK

UK— ShopperTrak has appointed its chief operating officer Todd Starcevich as CEO for Europe and the Middle East.

The Chicago-based company, which provides systems for counting footfall in stores and shopping centres, had expanded into Europe through the acquisition of its UK licensee RCT Analytics last year. ShopperTrak also has sales offices in France, Germany and Dubai.

The firm’s video analysis technology allows store and mall owners to count visitors and analyse their movements in order to identify opportunities to increase sales.

Starcevich joined ShopperTrak in 2006, working in project management and implementation roles before being made COO.