Commercial Services Group is a local authority-owned trading organisation that supplies products and services to the education and public sectors.

The agreement will see Sensu Insight work with the group’s communication team to benchmark how it is perceived by both internal and external audiences.

The research will help shape Commercial Services Group’s future marketing, communications, and engagement strategies, with a particular focus on preparing for new challenges, including upcoming changes to public procurement rules.

Steve Leigh, managing director at Sensu Insight, said: “We are excited to partner with Commercial Services Group at such a pivotal time in its development.

“Our work will provide actionable insights into how the group’s broad range of stakeholders views its services, values, and future direction. This information will be instrumental in refining their strategy to continue driving success in a rapidly evolving landscape.”

Julian Roberts, chief communications officer at Commercial Services Group, said: “Collaborating with Sensu Insight gives us the chance to gain deeper understanding of how our brand is seen, both within our organisation and externally.

“Their expertise will guide us in aligning our messaging with the expectations and needs of our diverse audience, ensuring that we continue to lead with purpose and clarity.”