Valdes (pictured) was previously at Impact Research, where he worked across mixed-method projects in several sectors, including retail, fast-moving consumer goods, utilities and construction.

The appointment comes as Disrupt Insight plans for further additions to the team to support clients operating in industries including sport, technology, media, retail and leisure.

Matt Rice-Haynes, co-founder at Disrupt Insight, said: “We’re delighted to welcome Teo to Disrupt. He’s got a fantastic mix of rigour and range, and equally comfortable across quant, qual and everything in between. He’ll be a real asset as we keep building momentum.”