Segal was previously CEO of Engagement Labs, and help launched TotalSocial which integrates all consumer conversation both online and offline. He has also worked at comScore.

Segal takes over from Ryan Ladisa, who is leaving the company to pursue outside interests.

Segal will report to Videology’s chief operating officer, Tom McMahon, and work with Videology’s North American leadership team to market and deploy its products to the Canadian marketplace. He will also lead the company’s Canadian sales, operations, and business development efforts. 

McMahon said: “Our Canadian business has shown exponential growth in both revenue and client diversity over the past several years. As agencies, advertisers and media companies embrace programmatic technologies, Videology has emerged as a market leader for TV and video advertising solutions. We thank Ryan for his contributions to this growth, and welcome Bryan aboard.”