NEWS6 October 2010

Scripps Television joins Rentrak client list

New business North America

US— Scripps Television has signed up to use Rentrak’s local TV ratings service, StationView Essentials, to count audience figures in the Detroit area.

The firm, which runs 10 TV channels, will use Rentrak to measure viewers of its ABC-affiliate station WXYZ-TV in Detroit and the deal increases Rentrak’s list of local TV clients to 46 stations in 25 markets.

Rentrak said that with the addition of Scripps the StationView Essentials service now has 17 station groups subscribing to it.

Steven Walsh, Rentrak’s senior vice president of local market sales said: “As we continue to expand and enhance our local market audience measurement services, we are eager to work closely with Scripps and all of our local clients to deliver the most comprehensive, stable and granular system for achieving a greater understanding of audience behaviour in a highly fragmented viewing environment.”