NEWS25 January 2013

Rentrak adds another Scripps station in latest deal

Features North America

US — Rentrak has signed a multi-year local TV ratings contract with Scripps Television for its ABC-station, Kero-TV Bakersfield, California. The deal comes two years after the firms first signed a partnership.

The new Scripps affiliate follows a recent partnership expansion in October of 2012. Steve Weinstein, general manager of Kero-TV, said: “The ability to access demographic information on a daily basis – rather than just four times a year – is a significant advantage to us and our clients.”

Cathy Hetzel, corporate president and president of advanced media and information at Rentrak (pictured), added: “Rentrak is a necessary resource for television stations in markets of all sizes. Rentrak not only delivers what the actual audience behaviors in terms of size, but also in terms of purchase behavior for products and services from autos to movie tickets.”