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NEWS19 April 2012

ScottishPower renews Intersperience deal

New business UK

UK— ScottishPower has renewed its online customer panel contract with consumer research firm Intersperience.

Intersperience had been working with ScottishPower for the past three years and runs its panel of 4,000 customers, which includes a community of 400 more “engaged” individuals.

The panel will continue to be used to carry out ad hoc research including fieldwork, one-to-one customer interviews, and feedback projects and ‘hot topic research’ on selected issues via polls and discussion threads, in addition to a new community listening service.

Paul Hudson (pictured), CEO at Intersperience, said: “We’re delighted to have renewed our contract with ScottishPower and look forward to collaborating with them on more cutting-edge customer research.”

@RESEARCH LIVE

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