NEWS15 January 2013

Schlesinger partners The Insight Lab in St Louis

New business North America

US — Schlesinger Associates has been selected as the recruiting and facility management partner for a new San Francisco research initative, known as The Insight Lab.

The Insight Lab is owned by Brädo Creative Insight, a St Louis based qualitative research agency that specialises in advertising research, communication strategy, brand positioning, new product ideation and digital research.

Under its partnership with Schlesinger, it will be able to amke use of two qualitative research labs with usability equipment including digital viewing via dual-screen capture, which can also be streamed via FocusVision with side-by-side viewing of content and respondent. The lab can also test all types of digital stimuli on any digital device.

Steve Schlesinger, CEO of Schlesinger Associates, said: “This cutting-edge testing environment is located in a strong alternative market in the Midwest, underscoring our commitment to providing our clients with high-quality solutions and more choice.”

Steve Nollau, co-Owner of The Insight Lab & Brädo Creative Insight, added: “Schlesinger Associates provides a level of expertise that helps ensure a high quality of service and research in our new labs.”