NEWS16 May 2022

Schlesinger acquires technology-led sample provider

M&A News North America

US – Schlesinger Group has added Canada-based programmatic sample provider Opinion Capital to its global sample and research technology (ResTech) portfolio.

Head shots of Steve Schlesinger & Vincent Dupuy

Opinion Capital specialises in Application Programming Interface (API) integration between market research companies looking to match sample research projects to respondents.

Focused on unique sample sourcing and user experience, the Montreal-based company gives clients the tools to scale and leverage multiple programmatic connections for panel recruitment and online sample delivery.

Commenting on the acquisition, group chief executive Steve Schlesinger (pictured above left with Opinion Capital president Vincent Dupuy) said, “As we continue to invest in innovative ResTech and unique sample access, the addition of Opinion Capital to our group enhances our best-of-breed panel building and survey sampling capabilities for our clients.

“The first-party data assets, talent and technology that this team brings are a perfect fit to underscore our position as a leading global provider of sample and end-to-end digital quantitative solutions.”