Scarborough teams with GfK MRI to offer consolidated views
The combined product will be known as the Scarborough/GfK MRI Attitudinal Insights tool.
GfK MRI president and CEO Kathi Love said: “By knowing how attitudes and motivations differ across local markets, buying habits or media consumption patterns, users of this new service can be confident that they have well-rounded insights to support their marketing and media strategies.”
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